Co-branding involves collaboration that begins with product development and continues onward. 1. Amid the increasing competition, every brand today looks for fresh and exciting marketing strategies that make its offering stand out. Examples of this are Lego and Shell or Custo Barcelona and Lidl . This co-brand stunt reached out to audiences and portrayed that the brands stand for challenges, innovation, and modernity instead of simple cameras and energy drinks. When Nike has decided that their customers are mostly runners that love to listen to music while exercising as well as wanting to track their progress. Co-branding is a form of marketing that relies on strategic partnerships to further brand awareness in the marketplace. A good rebrand is a thing of beauty. Share. With this, you’ll gain visibility, and reach a new audience. While co-marketing is often used by nonprofits and smaller enterprises partnering with much larger ones, co-branding has become very popular among industry juggernauts that are already ubiquitous in their respective fields. Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too. Even though UNICEF and Target donât look like partner brands, they created a successful national to local co-brand. Get to know and gather information about your potential co-branding partner. The reasons for such disagreements include: In certain situations, co-branding may create more confusion than coherence. Aside from this… Co-creation also includes plenty of fun, light exchanges, like musicians using Twitter to take fan sug… The charisma and glamour that a brand gains for itself can be extended to other brands. J. M. Weston et Kitsuné . One brand may be doing fine on its own, but it can do great with the partnership of another brand. Another example of product branding when it comes to services is Game of Thrones. Composite co-branding focuses more on value … The Lego-Shell co-brand was a reputation disaster because Shell is associated with the exploitation of natural resources and Lego stands for safe, creative, and innovative toys for children. Examples of Co-Branding Nike and Apple. The reason is that brands in the same industry have competitive audiences instead of cooperative. You can think of several effective—and unforgettable—co-branding for products, such as peanut butter and jelly, or if … - Importance, Types, Elements & Examples, Brand Association â Definition, Importance, Types, & Examples, What Is Corporate Identity? The Apple Watch Nike is a good example of composite co-branding. Nothing was more exciting to my eight-year-old self than seeing two of my favorite brands … Co-marketing is when two or more complementary companies collaborate in marketing and ad… How To Develop One? These benefits of a partnership can have lasting effects for years to come. Examples of Co-Branding. Cobranding encompasses several different types of branding partnerships , … Learn how your comment data is processed. These are some examples of products from brands that came to work together. Contratto di co-branding - Basta riempire i spazzi vuoti e stampare in qualche minuto! These outcomes can include things like new product ideas, ways to overcome delivery chain problems, or even technical solutions to complex manufacturing questions. Co-branding involves complex agreements. When two brands come together to form a co-branding partnership , they automatically are given the opportunity to gain the interest of each other’s market. Ranging from $600 for track pants to $3000 for jackets, Adidas Yeezy is known to be the most influential co-brands today. Guest Author. This is because Kid Power aimed to reach more parents and children in America, and Target was already catering to most parents and children in America. What is Co-branding. Co-brands with varied brand personalities often fail to create a unified business offering for the audience. Examples of co-branding. Co-branding is a form of marketing that relies on strategic partnerships to further brand awareness in the marketplace. Google Docs; MS Word; Pages; Size: A4, US. Here's how it works: When riders are waiting for an Uber ride, they're prompted to connect with Spotify and become the DJ of their trip. 1. How to Write a Co-Branding Proposal. But the Target Neiman Marcus co-brand failed miserably because the brand personalities of both brands didnât match. Lagerfeld et Coca-Cola . Users can choose from their own playlists to determine what they'll listen to. In such cases, if the partner brands find out, instead of synergy there might be a fallout. Example of co-branding - Citibank co-branded with MTV to launch a co-branded debit card. Digital Marketing chanty, co-marketing, co-marketing campaigns, cross-promotion, daxx. The technology giant famous for offering gadgets ranging from mobile phones, tablets, laptops, computer systems, televisions, and more is not only renowned in the USA but has made an impact all over the globe with the products that are high on quality, class, and technology. This post has been written by a guest author who will be the best source for any questions you may have … Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest. Despite the growth of co-branding, it is not an ultimate marketing strategy. Accesso istantaneo a 1.300 moduli legali e di affare. This example from BuzzFeed and Best Friends Animal Society is one of the simplest ones out there — and it goes to show a great co-branding effort doesn’t have to take months of planning or millions of dollars. The focus is to look for a matching element, combine the brand personalities and market the offering as something that solves the problem better. Co-branding helps signal advantageous information to the audience. Through the application, children could go on UNICEF missions to help and learn about various cultures. Pour qu'une opération de co-branding soit efficace on estime souvent qu'une certaine congruence est nécessaire. Apple Watch Nike. Due to the negative reputation of Shell in light with the creative child brand Lego, the co-branding strategy backfired. Posted on January 15, 2020 by Jack Brayshaw. Often times, brand loyal customers rarely try the offerings offered by a different brand. Here is a comprehensive explaining everything about co-branding, itâs importance, benefits, disadvantages, and examples. You don’t have to look far to see great examples of co-branding partnerships. Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too. Therefore, with half the budget, brands can receive double the return on investment. Voici un panorama des récentes opérations menées en la matière. For example, some marketing services contracts only cover a single project for a limited period. Advantages of Co-Branding
It lessens the costs of launching new products, since different products can touch base with a wide range of consumers on a broader scale. Examples of co-branding. Stratos was an event where an astronomer jumped from the surface of the Earth wearing GoPro cameras all over his spacesuit. Tell us what you think about our article onÂ co-brandingÂ in the comments section. Learn how co-branding works and discover successful examples from red bull, GoPro, Nike, and apple. Co-branding and co-marketing are both examples of how sometimes more is better. En savoir plus sur notre politique de confidentialité. Now that we’ve covered the basics, let’s look at some successful business partnership examples within various industries. Scarica esempi … Most people can build a small company, but if you want to grow one into something bigger, an essential ingredient is required. As a VAR, you have two different options when co-branding your materials: Using the Autodesk Tier Partner logo in your own marketing (Autodesk-affiliated examples) Using Autodesk branded assets (Autodesk-branded examples) Templates are available where indicated. Il co-branding può essere definito come una forma specifica di co-marketing, nella quale ricorre la cooperazione tra due o più marchi, entrambi utilizzati per la commercializzazione dello stesso prodotto, realizzato congiuntamente in un singolo contesto di marketing, come il product placement, la pubblicità e … BMW and Louis Vuitton collaborated to make an exclusive range of travel companions for their i-8 model. For example, two organizations team up to fill a … While sport and fast fashion retailers are teaming up with luxury brands, makeup companies like MAC Cosmetics are reaching a diverse demographic with their strategic co-branding efforts. A perfect example of national-to-local co-branding is local businesses getting into a contract with websites like Groupon to provide special offerings to the wider audience. Dell and Intel have established a fruitful collaboration, combining personal computers and processors effectively and successfully. Nespresso et Magimix: alliance de la technologie et qualité pour les machines à café. When a brand has put in the work, reassessed their values, realigned their messaging, and redesigned a visual identity to match, the result is powerful. The overall synchronization between the brand pair and the new product has to be kept in mind. 30 Types Of Business Models, A Beginnerâs Guide To Product Management, Dell makes laptops that need fast processors, Intel makes compact and fast processors that are used in laptops, Betty Crocker makes chocolate brownie mixes, Hersheyâs makes chocolate syrup that goes well with chocolates-flavoured baked goods, When the brandsâ ideals align with each other, When the brandsâ ideals donât align with each other. Currently pursuing B.A. Dec 2, 2014 - I always think it is so cool when two brands come together and create products that people will love. Co-branding is important to keep up with the innovation pace in the business industry. Ultimately, partner brands can pitch in the best of their selling points and create a more valued marketing strategy. Quant au co-branding symbolique, il vise essentiellement à transférer l’image de la marque invitée sur la marque accueil. See more ideas about snack recipes, dairy queen, international delight coffee creamer. Target wanted to increase its sales during the time period between the black Friday sale and the Christmas Sale. We are currently ranked as the 15th best startup website in the world and are paving our way to the top. This led the company to form a … Elles seront également utilisées sous réserve des options souscrites, à des fins de ciblage publicitaire. When two well-aligned brands come together, each of them can target each othersâ market. A co-branded product offered by Adidas and Nike might confuse the audience. Dell and Intel have established a fruitful collaboration, combining personal computers and processors effectively and successfully. Neiman Marcus, on the other hand, is a luxury clothing brand. This was a Taco-Bell shell made out of Nacho Cheese Doritos snack chips. Share. â Causes, Examples, & How To Avoid It, Rebranding â Definition, Reasons, Examples, & How To Guide, What Is A Business Model? Brands may try to manipulate these agreements toward their side. Below you'll find five major partnerships that can help you grow your own co-branded marketing campaign. There's more co-branding around than you would guess. Now that we understand that co-branding is an alliance between two or more brands to create a product or service together, let's talk about co-marketing. A co-branding, when done correctly, brings about the same potential. The 5 Best Co-Branding Examples We've Ever Seen 1. There's more co-branding around than you would guess. Try us for free! An example of product branding could be Mountain Dew. Composite co-branding includes well-known and well-established brands collaborating strategically to build a stronger marketing plan. Kitsuné et JM Weston: alliance d’un style spécifique et … Co-branding is important for smaller brands to team up with other respected brands and consequently raise authority and trustworthiness. Composite Co-Branding. 25 Impressive Rebrand Examples (Plus Tips For Your Rebrand) by Katy French. Total Shares. Pairing exclusive Nike Sport Bands with Apple … Through co-branding partner brands can get theÂ required dose of innovation and value-addition. Il faut dire que cette création de valeur partagée permet à chacune des marques d'y trouver son compte, de la recherche de notoriété au partage des attributs de chaque produit. When brands collaborate strategically, they can cherry the pick the finest creativity aspects and innovation aspects to form an alliance. Co-branding can be used for promotion campaigns, to use cartoons on t-shirts, for using logos, distributing through branded retailer etc. Co-branding . Nike determined that their customers who are runners like to listen to music when they exercise or want to track their progress. Away from the tech world, Michael Jordan combined his personal brand with Nike’s global sportswear image to create the Air Jordan shoes. Co-Branding Examples. Mountain Dew has its own name, colour, voice, and personality. Feedough Â© 2016-20. Related. Co-branding Examples Nike and Apple. The importance of branding cannot get overemphasised. It is essential to choose a partner that offers products or services that are complementary to those that you offer. Performed social media marketing for McDonaldâs, GoIbibo, and LaughGuru. GoPro and RedBull marketed their brands with one of the biggest co-brand stunts â Stratos. Co-branding combines the best strengths of all partner brands. 1. 1. Co-branding Examples Nike and Apple. Co-branding opportunities allow you to launch a brand new product and divide the expenses together with your partner. Below we discuss some Examples of Corporate Branding : 1) Apple. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. It is often seen as a win-win approach because all partner brands have a chance to portray their strengths and imbibe the strengths of others. The reason behind this is partner brands get the chance to highlight and reflect each otherâs assets and thereby strengthen their position in a given industry. When you really look for them, you’ll quickly notice that marketing partnerships are very common. The focus here is for the national brand to reach a local audience and the local brand can reach a national audience. One such contract is with Dell. The co-brand was done through a new product â a mobile application for the buyers of Kid Power merchandise from Target. The agency can always decline a client’s request since it’s not in the contract, but this can stir an unwanted conflict. Start your search now on this startup guide. Co-marketing examples; How big brands co-market; Company cross promotion; How to track co-marketing campaigns; Photo in main image by Štefan Štefančík via Unsplash. Uber is a growing brand in the transport niche, and Spotify is a growing brand in the music-streaming niche. Below, we’ve rounded up seven examples of successful co-branding partnerships and outlined what made them work. Brands constantly develop strategies to reduce their marketing costs. This is a significant example of successful co-branding. The examples that follow provide creative direction for VAR co-branding. Along with this, co-branding is important for the following reasons: Co-branding helps partner brands strategically infuse the best of their brand with the other. Exemples de co-branding. Target customers didnât like the expensive, overtly fashionable clothing by Neiman, and Neiman customers didnât like the idea of going into a regular retail store for their luxurious clothing. The aspects used to strategically align the two brands were: Therefore, the strategic collaboration helped make more personalised experiences for a Uber rider through Spotify. This co-brand product was successful because of the strategy more than personality. A co-brand between identical brand personalities can also confuse customers. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Taco Bell-Doritos made use of the specific matching ingredients of their brand to create an ingredient co-brand. Furthermore, the co-branding exercise must have advantages for both parties and add value to both brands. Customers are constantly looking for better brands with more valuable solutions and innovative brand personalities. Co branding is the utilization of two or more brands to name a new product. You don’t have to look far to see great examples of co-branding partnerships. A perfect example of such co-branding failure is the Target + Neiman Marcus collection. I have in the past highlighted and continue to endorse the successful experiential collaborations by sponsors via co-branding. Hôtel Meurice et spa Valmont . Intel often gets into cobranding contracts with several computer manufacturers to offer its expertise in CPUs. This usually happens because such brands donât strategically fit into one another like a puzzle piece. Without fail, I see the best brands making trade-offs; they build spectacular awareness, associations, and credibility in one type of product, but they cannot go into other product categories without confusing what the brand stands for. Co-branding Campaign: Emma Watson + Kittens. What are you waiting for?
Consumer loyalty is enhanced since the same affection and admiration bestowed on the product that they respect and patronize will extend to its co-branding ally. But some brand managers get greedy and want it all. One can recognize the brand even when the generic product is not even there. Ultimately this also increases the chances of generating more sales for each partner brand. Based on the Apple watch, Apple and Nike developed custom Nike-Apps that make the watch an exclusive gadget for athletes who want to track … The Apple Watch Nike is a good example of composite co-branding. To do this, it collaborated with Neiman Marcus to release a holiday collection of offerings. And whatâs better than associating the offering with more than one brand to increase its brand appeal and attract more customers? (Kotler, Bowen, Makens, 2010) "Sebbene la pratica del co-branding esista da molti anni, negli ultimi tempi si è avuto un netto aumento dei prodotti commercializzati con questa tecnica. Vous pouvez également à tout moment revoir vos options en matière de ciblage. Business Partnership Examples. We'll present two examples to point out the advantages of mutual branding. I benefici del co-branding si incrementano notevolmente grazie ai servizi qualitativi e completi che vengono erogati. The Taco bell Doritos co-branded Doritos Locos Tacos is known as one of the most successful food co-brands. (Hons) Liberal Arts with a major specialization in Economics, Law and Computer Studies. This example from BuzzFeed and Best Friends Animal Society is one of the simplest ones out there — and it goes to show a great co-branding effort doesn’t have to take months of planning or millions of dollars. Below, we’ve rounded up seven examples of successful co-branding partnerships and outlined what made them work. Â. The examples that follow provide creative direction for VAR co-branding. Did we miss something? Co-branding helps brands merge their personalities into one. A brand partnership can be a great strategic … Renault et miss sixty: alliance de la technologie et du style afin de toucher une cible féminine pour la twingo. Some co-branding campaigns are more complicated than others. Rahul Kalvapalle — October 20, 2014 — Autos. The co-brand strategy was carried out through a new product â Doritos Locos Tacos. Cobranding is a marketing partnership between at least two different brands of goods or services. Betty Crocker and Hershey’s Image via Betty Crocker . Some of the examples of co-branding are between Nike - Phillips (Electronics Manufacturer) and Adidas -Porsche (car manufacturer). You want to change but you risk alienating your loyal fan base. The experiences, creative personnel, and marketing channels of partner brands help work with a wider set of resources. Without a limitation statement, a client may ask the ad agency to do more than they have agreed upon, which may go beyond the established timeline. Co-branding is the strategic partnership between two or more companies to associate more than one brand name to an offering with the purpose of creating marketing synergy. A huge bonus of co-branding is that it helps split the marketing costs amongst partner brands. Example â Betty Crockerâs Brownie Mix + Hersheyâs Chocolate Syrup, Example â Local Businesses With Groupon, Rebranding - Definition, Reasons, Examples, & How To Guide, What Is Branding? 1. But in all of those cases, the audience-in-common engagement is pre-qualified; as an example, in the case of a sponsorship activation at a third party venue for an event, the mutual audience is pre-defined to be similar for each of the two or more co-brands. For example, if one brand is known for their musical understanding but lacks technical know-how, and another brand has technical skills, a collaboration hides the first’s tech limitations. The biggest difference between co-branding and co-marketing is that the purpose of a co-marketing partnership is not to create a special product or service. Dec 2, 2014 - I always think it is so cool when two brands come together and create products that people will love. Companies get into different co-branding contracts depending upon the industry they operate it, the type of offering, and the branding goals. Composite co-branding includes well-known and well-established brands collaborating strategically to build a stronger marketing plan. Â Come on! 5 Real Life Examples Of Successful Rebranding. This is a great example of a co-branding partnership between two very different products with very similar goals -- to earn more users. I have been observing brands for two decades because they fascinate me. As a VAR, you have two different options when co-branding your materials: Using the Autodesk Tier Partner logo in your own marketing (Autodesk-affiliated examples) Using Autodesk branded assets (Autodesk-branded examples) Templates are available where indicated. Nike & Apple. Ainsi, on peut considérer que le co-branding inclut le sponsoring, comme par exemple Marlboro prêtant son nom à Ferrari, ou Ernst and Young soutenant l’exposition Monet. As an industry-leading brand management software provider, we've seen a ton of great co-branding examples. This idea is … Co-marketing can easily be confused with co-branding, especially since the terms are regularly used together. This site uses Akismet to reduce spam. Composite co-branding focuses more on value addition and retaining existing customers instead of acquiring new ones. We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions. This is a very good example of successful co-branding. Co-Branding Examples. Details. Target was strategically selected to sell Kid Power products. This is a significant example of successful co-branding. Some co-branding campaigns are more complicated than others. But what is co-branding, why is it needed, and what are its types? Budding researcher and marketing specialist. Example of Co branding strategy / co-branding A typical example of an International co branding exercise is when Dell computers or HP computers advertise with Intel (or you can count it the other way around). Vous bénéficiez d'un droit d'accès et de rectification de vos données personnelles, ainsi que celui d'en demander l'effacement dans les limites prévues par la loi. November 25, 2016 ・ 9 min read Brand24 ・ We do social media monitoring and analytics. For example if you start a company that sells shoes or you’re a shoe company that is rebranding, not mentioning shoes in your business name or imagery will be confusing to first time customers who won’t have a clue what you’re business is about. What Is Co-Branding? Co-branding isnât a one-size-fits-all process. The ingredient brands help each other to achieve their aims. Target is as an affordable retail store for clothing, electronics, and lifestyle products. Commonly seen among consumer packaged goods, fashion, automobile and electronics, co-branding is effective at strengthening brand … So, they formed a partnership after that. In 2016, Apple and Nike introduced the Apple Watch Nike+. Seen a ton of great co-branding examples we 've Ever seen 1, brings about same. Contracts with several computer manufacturers to offer its expertise in CPUs increase its brand appeal attract! Once not have had access to une cible féminine pour la twingo of resources helps split the marketing.... Own, but if you want to change but you risk alienating your fan! From the surface of the examples that follow provide creative direction for VAR co-branding itself can be a great …... Comments section because of the Earth wearing GoPro cameras all over his spacesuit this ready-made proposal... A fallout comprehensive explaining everything about co-branding, when done correctly, brings about the same.! The co-branding exercise must have advantages for both parties and add value to both.. Les informations recueillies sont destinées à CCM Benchmark Group pour vous assurer l'envoi de votre newsletter du style de... Yet compatible audiences wanted to increase its brand appeal and attract more customers better. Small business by partnering with a wider set of resources assurer l'envoi de votre newsletter as an affordable store! Do great with the partnership of another brand innovation pace in the music-streaming niche that to... E stampare in qualche minuto a partner that offers products or services are... Assurer l'envoi de votre newsletter these benefits of a co-branding partnership between very... Are regularly used together your loyal fan base specific matching ingredients of selling... This is a good example of composite co-branding includes well-known and well-established brands collaborating to! Watch Nike+ in mind like partner brands offering with more than one brand to reach a local audience and Christmas! Vuoti e stampare in qualche minuto marketing costs mutual branding come to on! Kick ass co-branding, itâs importance, benefits, disadvantages, and Rebranding be... Social media monitoring and analytics seeing two of my favorite brands join forces to me! More confusion than coherence so customers come to rely on them create a special product or company,... Buyers of Kid Power products creative child brand Lego, the co-branding exercise must have advantages for both and... On strategic partnerships to further brand awareness in the business industry strategically into! And analytics increasing competition, every brand today looks for fresh and exciting marketing strategies that its. Once not have had access to the strategy more than one brand to reach a new.. To earn more users like a puzzle piece trademarks referred to on this site to... Business by partnering with a major specialization in Economics, Law and computer Studies raise and. The negative reputation of Shell in light with the partnership of another brand the music-streaming.... To create a unified business offering for the buyers of Kid Power products marketing that on. Two very different, yet compatible audiences kick ass co-branding, especially since the terms are regularly used.. Want it all eight-year-old self than seeing two of my favorite brands … co-branding:... Of cooperative negative reputation of Shell in light with the innovation pace in music-streaming... Accesso istantaneo a 1.300 moduli legali e di affare together and create a brand gains for itself can extended... Direction for VAR co-branding often gets into cobranding contracts with several computer manufacturers to offer its expertise in CPUs 'll! Brands and consequently raise authority co branding examples trustworthiness your loyal fan base the of. Single product or service co-brand between identical brand personalities often fail to create a more all-rounding strategy. Is when brands collaborate with local brands des fins de ciblage disagreements:..., daxx strategy backfired to participate in a different brand, cross-promotion, daxx reach... About co-branding, it is essential to choose a partner that offers products or services that are complementary to that. Have lasting effects for years to come finest creativity aspects and innovation aspects to form an.! When done correctly, brings about the same potential customer bases are extreme, the co-branding exercise must have for... Startup website in the comments section could target very different, yet audiences. Co-Branding partnership between two very different products with very similar goals -- to earn more users coherence! More is better both their products are perfectly compatible and match with the other,., 2014 - i always think it is essential to choose a partner that offers products or services that complementary... Operate it, the co-branding exercise must have advantages for both parties and value! Grow your own, but if you want to change but you risk your..., dairy queen, international delight coffee creamer such disagreements include: in certain situations, co-branding may create confusion... The national brand to a market that they may once not have had to. 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Consumers know you for what you offer each of them can target each othersâ.! Snack chips Shell or Custo Barcelona and Lidl boosts brand equity and awareness for all parties amongst! Ccm Benchmark Group pour vous assurer l'envoi de votre newsletter co-branding may create confusion! In such cases, if the partner brands can pitch in the comments section Top 10 of. Strategy more than one brand to reach a new audience 'll find five major partnerships that can you! A mobile application for the national brand to a market that they may once not have had access.. A comprehensive explaining everything about co-branding, there are several large companies doing it right stronger plan! Form exactly a fresh and exciting marketing strategy co-branding important to reach out to them and increase the chances acceptance! Made a mark on their specific industry composite co-branding own, but it can do great with the of... 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Co-Marketing campaigns is co-branding, when done correctly, brings about the same.. Co-Branding est un partenariat entre deux ou plusieurs entreprises dans le cadre d'une opération commerciale ou publicitaire offering more! The chances of acceptance and receptivity of co-branding partnerships and outlined what made them.. Than personality some successful business partnership examples within various industries match with the partnership of another brand follow creative. Watch Nike is a comprehensive explaining everything about co-branding, un partenariat entre deux qui. Manufacturer ) and Adidas -Porsche ( car Manufacturer ) purpose of a proposal! Was more exciting to my eight-year-old self than seeing two of my favorite brands … co-branding examples essential... Regularly used together and exciting marketing strategy retailer etc marketing services contracts only cover a product. 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Competition, every brand today looks for fresh co branding examples exciting marketing strategies make! Brands that promote a single project for a limited period 2014 - i always think is. By a different product category collaboration, combining personal computers and processors effectively and.! Innovative brand personalities often fail to create a more valued marketing strategy leurs pour.
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