So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”, If I get an email that seems like it was copy/pasted into an email to 12,000 other bloggers, I’ll usually delete it. DM them a straightforward message, and ask an influencer something like: "Hi Johnny, I would like to pay you for promoting my ____ product. They easily may have missed or forgotten to respond to your email. But anyone who’s tried emailing everyone from bloggers to journalists knows that more often than not, you get radio silence before you even get a “no thank you.” Here are some helpful guidelines, examples, and an example email you can copy, paste, and make your own to help you master how to get bloggers and influencers to promote your product. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. If there is no contact email address in their social media bio, do a quick search on Google to see if perhaps the influencer has included it on their website or on any of their other social media accounts. For example, I reached out to the Foxtail + Moss blog to see if they’d want to do a “How to Make a Gallery Wall” post for Threadless. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. Daniella is a marketing professional who specializes in business development and advertising sales. This method can include a ‘how to’. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! Start following hashtags for your own business. It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). You can use the same structure for all of your emails, but tailoring that skeleton to each blogger by putting some meat on it (mentioning a post you loved or that you related to, that you went to the same school, etc.) But it is nice to do a little wrap-up and talk about how you would love to work with them and tap into their expertise, fellow geekiness, etc. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. If you give them the impression that you’re sending them a free gift, don’t surprise them quid-pro-quo demands to promote your product… If your subject line isn’t interesting, the influencer or their manager may not even open your email. There are lots of resources for finding relevant blogs (like here and here), but Googling “Foodie Blogs”, “Geeky Blogs”, whatever theme is relevant to your product is a good starting point! You can then either send each influencer a direct message on Instagram or you can obtain their email from the … How to Work with Influencers Step 1: Find the Right Influencer. Hey there, [Blogger’s name or, if they’re a total ghost or it’s not specific which of the Blog’s writers it will go to, “people of BLOG TITLE”]! ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. So while you can ask an influencer to help promote your product, you can’t dictate how they should promote it. After all, if the content about your product is perceived as inauthentic, trust will break down and could have a negative effect on both you and the influencer. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). This sounds more appealing for influencers as it implies better perks and a longer term partnership. Step 1: In this initial step you just have to create an account in Influenex which will make you to access different types of influencers. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. For examples, if you own a soap company, start following Instagram hashtags like #soap #soapmaking etc. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. Share Content Even After the Event in a message, chances are they will actually read it before the rest of the message. You don’t need to spend hours researching each influencer before you send your message, but a quick Google search could help you craft a better DM or email, and increase your chances of getting a positive response. A call to action: Finish your message with a call to action. Better to keep this short, simple, and to the point, and make your ask clear. And of course, if you have a different direction you could take a post, feel free to do so! Make sure you communicate that you will share and tag influencers as an extra incentive. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. [Helps to have little footer information (see my example email to Foxtail and Moss)]. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you, but then, radio silence. It’s also really easy to get a little too comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). as easy as clicking a button. The length of your messages to influencers probably matters more than you think. Having Instagram influencers at your back can be beneficial for both the parties. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. If they’re laid back, pitch to them in a friendly way (while still keeping it professional). I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. My name is [your name], I’m a [your title] at [where you work – link to it!] The P.S. How to Reach Out to Bloggers and Social Media Influencers, How to Write Emails to Influencers (That Will Get Opened and Read), How to Reach Out to Influencers So That They Can’t Say No, How to Get a Blogger to Promote Your Product, 7 Tools for Finding & Connecting Influential Bloggers, Blogger Outreach Tips: How to Write Outreach Emails That Don’t Suck, How to Reach Out to Bloggers to Promote Your Brand, 2020 Year in Review: The Resilience and Growth of Our Artist Community. Otherwise, you’ll risk getting ignored by them. That way you will find people in your niche that you never knew existed. Not cool, and kind of shady! Product placement has the influencer using the product and talking about its benefits. You can offer them a gift after they’ve written about your product, but don’t bribe them to get them to write a positive post. Influencers are busy, so you want to make sure they/their sponsorships manager can read about your product, the intent of your email (eg list out the benefits of a partnership), and brand contact information in just a few sentences. request a meeting). We’re an artist community built on the power of helping each other succeed — if you’re reading this and have tips of your own to share, please let us know in the comments! Very often, email providers flag emails with links from unknown senders as ‘spam mail’. The advantage of working with these companies is that they already have a ton of existing connections in the industry. When a reader sees a P.S. A great influencer company that can help you approach content creators about promoting your products is Social Elite. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. Is that ok, and what would be your fee?" It should be simple and to the point. Ask them to spread the word about the event and to feel free to mention the names of guests too. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. There’s hope! When they post about your products on social media, they can include the … And remember: don’t get discouraged. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Wondering how to find and connect with the right influencers? For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. (Think about how well they work on you.) © Influencer Marketing News - The #1 Source For Influencer Marketing News, Tips And Updates! You’ve heard the term influencer outreach thousands of times before. When EA launched the highly-anticipated Star Wars: … That's right, that's right: The whole notion of "outreach" to Influencers is a myth. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. If they’re. One of the key things we look for when identifying an influencer is the size of their following. New Product Update: Add Ultra Premium Masks to Your Artist Shop! We’ve Increased Your Artist Shop Earnings—Again! If they’re laid back, pitch to them in a friendly way (while still keeping it professional). According to a poll on the Tomoson blog, 59% of marketers are p… Read on to find out! Don’t ask influencers to go to the store and get the item themselves if you aren’t 100 percent certain the item is available where they are. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Promotion of product to the target audience; Moving on, you might ask ‘what exactly can they do for you’. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. So, how do you work with influencers to promote your products and how do you run effective campaigns? JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). You can almost think of your initial message to an influencer as a cold email. Give them an enticing reason to work with you. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Here, a question could work well (eg. Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. If that goes unanswered, back away. Otherwise, you’ll risk getting ignored by them. Very often, email providers flag emails with links from unknown senders as ‘spam mail’. In many cases, brands use ineffective messaging when trying to approach influencers, which hinders their chances of receiving responses. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. There are lots of resources for finding relevant blogs (like. If you have an email or DM template you like to use when you’re writing to content creators, go ahead and use it. Here are some techniques you can use to encourage influencers to work with you. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. It takes time and effort. Influencers are more apt to reply if they feel like you have a genuine interest and understanding of the content they post. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. Just make sure to tailor your message to the influencer you’re sending it to. 5. You’ve found the perfect influencer to promote your eCommerce products. This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. For instance, don’t ever send a form letter email or mass mailing. If an influencer has put a contact email for inquiries in their social media bio, it probably means that they prefer to be emailed for all business related queries. Hi [name], I’m [your name] from [company name]. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…, What It Takes to Be a Travel Influencer: An Interview with @Stagedives, INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. Illustrations done by the amazing Katie Lukes. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. Macro vs Micro? Pro tip: When writing an email to an influencer, avoid adding any links in the body. Transform Your Collections into Holiday Gift Guides. The company is used by over 4,000 stores and 60,000 influencers. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. My rule when I’m reaching out is to wait a week or two to give them time to respond. Mentioning a few posts you really like or that you like my writing style shows you’ve taken the time to get familiar with my blog, which means a lot! Introduce yourself and what you do. One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. Should Businesses Still Use Facebook For Advertising? To avoid this, limit your message to three or four sentences max. In this article, you'll discover six steps to running an effective influencer program for your business. The last thing you want is for your email to end up in an influencer’s junk mail. TYING IT ALL UP: This is admittedly a little more personal than I would write to a typical blog, and probably as casual as I would feel comfortable getting in an outreach email. Thank you! Bloggers have a lot of emails to go through – this happens all the time. But you’re bound to get some bites! With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Now you’re trying to figure out how to approach that influencer in a way that will actually yield results. To have the best chances of success with your influencer partnership, here are a few important steps to take. If they post about you (even if it’s just a promo tweet), share their social posts about you across your social media as well! A call to action: Finish your message with a call to action. Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. You can offer them a gift. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. I try to respond to everyone, even if it’s to say, “Thanks, but no thank you!”. This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. And it helps you understand their tone as well. Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. Thank you so much for your time and let me know if you’d be interested! Reveal your event guest list to all of your influencers. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. To avoid this, limit your message to three or four sentences max. 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