What To Do When Pitching Yourself. Tell the brand how you specifically are going to drive different results for them. all reflect you, your brand and what you have to offer. How to Pitch a Brand. Please don’t be afraid to recognize and ask for your value as a blogger! Think for a few seconds about what a commercial does. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. First of all, make sure to choose the right brand. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. This is a brand and credentials story. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Introduce yourself. © 2021 Hootsuite Inc. All Rights Reserved. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. How To Actually Write A Cold Email / Pitch Email. Any successful sales pitch can benefit from telling the story of your brand and product. The authority – the trusted source of knowledge. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. And it’s true. Research. What do you admire about the brand? I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. Show Genuine Interest on Social Media. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. All that’s left to do is a thorough edit of your email and SEND. If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. Increase your chances of getting a reply now. We will talk about follow-up later on. While you have to start somewhere, you also have to be realistic … This is pretty obvious, but start by making a list of everyone you want to work with. Research and preparation are the difference between a brand response and a … But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Any successful sales pitch can benefit from telling the story of your brand and product. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. You'll get the best results when you really know the brand you're hoping to work with. I use two … It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … 2. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Whoever you’re sending this to doesn’t have a lot of time. And why do you want to work with them (it has to be something more than just you needing to make money)? As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. You want to be clear and explicit on why you are reaching out. Having your content go viral will quickly incr… This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. In one page, include all the information a brand might want to know about your blog, and the value it delivers. It focuses on … Be specific (but brief) about what you’d like to accomplish in that meeting. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. This is pretty obvious, but start by making a list of everyone you want to work with. Choose the right brand to work with. Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Engage and interact with them. With social media influencers, the proof is in the pudding. Let the brand know how much you love their product(s) and how you know your audience will too. Sending these brand collaboration sample emails is a sure-fire way to fail. Before you start your pitch: Have your media kit ready. I hope you'll stick around on this journey to the 'blissful balance'! 2. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. Get expert social media advice delivered straight to your inbox. Try it free today. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. When a brand reaches out to you, you still have to pitch your value and your rate. And when you do this effectively, you will create a stronger connection between you and your buyers. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. Your “show and sell” marketing pitch should run between one and two minutes. Think of it as your blog’s resume. 1. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. Most emails go unread. What is a sell sheet, you ask? However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. Wrap it up with one or two sentences and say thank you! Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? Brand pitching! Getting traffic. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Trusted by employees at 800+ of the Fortune 1000. In order to make contact, you need a … You should frame your idea in a way that clearly states the benefit to the brand. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. Take a look at the brand's social media to see what influencers they currently work with. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. From the brand side I always look for: I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. After you work with a brand, don’t ghost on them like a bad boyfriend. From Pitch to Close The Pitch. Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. When looking … Hey! Click here to start filling out the template in Google Docs. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. So, how do you do pitch a brand collaboration that is different? Make sure your email doesn’t end up in Spam. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. You have to follow-up on every pitch. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Think for a few seconds about what a commercial does. If you … Don't forget to add on your rate card too. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. 1. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … I was usually in around 7 AM and would often not leave until 7 PM. It’s hard to get taken seriously without one. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Close your email with a question that requires an answer. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. How To Actually Write A Cold Email / Pitch Email. Pitching is about listening and tapping into the sense of imagination. That’s why you have to show them that you’re well-versed in the business side of being an influencer. Maintain the relationship even when you’re not pitching. Emily is a Senior Copywriter at Hootsuite. Include the brand name, the contact name and your initial date of contact. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Pink theme by Restored 316. Have a sell sheet. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. I'm Christina. A simple guide on how to pitch brands. Brand Email Pitch Closing: 7. Exactly what it sounds like. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Your “show and sell” marketing pitch should run between one and two minutes. Personally, I … Schedule posts, engage with influencers, and measure the success of your efforts. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. If you can pique enough interest to get someone to open your email, you’ve won half the battle. If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. Know Who You Want To Work With . Think of it this way–no brand is going to be upset about the possibility to … It's a one-page brochure … From Pitch to Close The Pitch. Your email should really only include a link to one thing: your social media profile. Honestly, it’s a lot more daunting than it sounds! From your subject line to your sign off, every word needs to be given thought. Visit the store in person to make your pitch. If you haven’t worked with anyone yet, simply pitch them an idea. Now, let’s get started and learn how you can write the best email pitch for your brand. If you can’t show that you’re credible, nobody is going to want to work with you. With social media influencers, the proof is in the pudding. In this video I give you some insight in to how I pitch a brand so that you can do the same. Blog posts. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. I created an Excel spreadsheet where I inputted each brand. Maintain the relationship even when you’re not pitching. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. Pro tip: Use a business email address. The Expert Opinion Pitch! 1. It grabs your […] It focuses on selling a product in a blink of time. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. If you have a blog, you’ve probably already pitched brands with a blog post. Should include your name and who you are. Pro tip: Include a small, genuine compliment. Choose the right brand two minutes sure that you can Write the best email pitch for your discussion... Tell the brand how you can Write the best results when you do pitch a reaches... Realistic … should include your name and your initial date of contact Actually Write a Cold /... Consumers prefer to buy new products from brands familiar to them ’ the... 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