Be brief and straightforward and avoid adding irrelevant details. The acquisition raises some questions about what that may mean for employees of the Pittsburgh-based Heinz company. THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION RWS Holdings PLC ("RWS" or the "Company" or the "Group") PROPOSED ACQUISITION OF MORAVIA A new market leading division; highly earnings enhancing RWS Holdings plc, a world leading provider of intellectual property support services (patent translations, international patent filing solutions and searches), commercial translations and … Communicating a change of name, brand, email address, and the like has to be one of the most important items on the “to-do” list during a company transition. Call +1-214-239-9600 if you have questions or if you would like to learn about our M&A integration consulting services. the business assets of ABC Corp.] based in [LOCATION OF BUSINESS ACQUIRED, […]Continue … As the name implies, the LOI lays out the intent of both parties: Seller states she is willing to sell for the proposed terms, and Buyer states what he is willing to pay. On average, about 15% of staff and 5% of clients leave a firm each year. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. We don’t know what we would do without you. A password will be sent to your email address. Background on your firm: Explain … These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm Dear [client]: We are pleased to announce our forthcoming merger with ABC Worry not customers, because of this deal that was made, our board of directors has actually expanded our budget beyond recognition and because of that, we’ll be adding more services to the website soon. This is a very exciting event for both companies, for our employees and our clients. Whether you communicate with clients in person, by letter or by phone, make sure you send a consistent, positive message about the transaction. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. The letter may include a few essential details about the new owner of the new owner’s … Competitors may pounce and try to steal customers by implying that the sale may impact product quality or through some other scare tactic. You can buy a company, or a giant firm can purchase your small business. Today, we announce exciting news: Company A has completed its acquisition of Company B. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Dear [NAME, ex. There are several things your organization(s) will want to consider before announcing a merger or acquisition. [DATE, ex. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Dear Mr. Mike Ross, We have written to you for bringing to your notice and announcing that our firm, with the name of “Pearson Hardman Clothing Firm,” located at 126/Boogie Street, New York, is being transferred to the new owner Ms. Jessica Pearson. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Enlarging, as both parties merging generally results in a larger combined entity possessing the assets of both. John Smith XYZ Inc. 1234 First Street Suite 567 Anycity, Anystate 85245] Dear Valued Customer: We are pleased to announce that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Focus the message on how the merger/acquisition benefits the client. Competitors may pounce and try to steal customers by implying that the sale may impact product quality or through some other scare tactic. The role of marketing in mergers and acquisitions will identify key audiences, messaging and timing of the firm’s big announcement … Such announcement letters can be used for reputed and huge firms/companies or businesses. The disclosure to the outside world that a company is for sale — in other words, a candidate for a merger or an acquisition — can be a devastating bit of news. Letters to clients are business letters, and therefore, they should be formal and professional. This is why acquisition business letters are written, and this article is going to focus on teaching you how to create one. To: name@email.com. It also provides resources for … So your executive team has found the perfect companion company, at least on paper. Company Name or Letterhead Address City, State Zip. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. Our new name is Company AB and our company's website is now CompanyAB.com. At minimum, the notification should give clients basic information such as new address, phone number, web site and person to contact. Ladies and Gentlemen: This letter agreement sets forth our agreement and understanding as to the essential terms of the sale to _____ (the "Purchaser") by _____ (the "Seller") of the Seller's business (the "Business"), located in _____ and engaged in _____. Example 4: Sample Letter for Acquisition & Merger. derstand is that some client and staff attri-tion is natural and inevitable. Paying a personal visit can go a long way in preventing attrition of these key accounts. An acquisition letter is a document written by a company to buy another company or have a merger with another business. Contact [Contact details] Time – ... Sub: Business proposal for a merger. Date. Start the letter with a proper salutation. Talk about how the merger/acquisition benefits the client. Wednesday, June 11, 1998] [NAME, COMPANY AND ADDRESS, ex. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. Name off the simple details such as the name of the company that you have acquired and what they do. We know our success is dependent on your success, and we are excited about what the new Company AB has to offer: PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Effective January 1, 2013, the long-standing firm of Jay R. Horowitz CPA P.C. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. Dear Customers, As you know, we at CyberBest Inc are always devoted to bringing the best service that we possibly can to our customers. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. marketing materials may well include client letters, referral letters, alumni letters, formal announcements, and changes to web sites and collateral materials. They are both agreeing to move forward to close a deal based on the terms in the document. Submit press releases to increase online visibility, attract new customers, and boost your business. Addressee Address City, State Zip. Merger announcement letters are addressed to your existing customers to encourage continued repeat business, introduce the new brand, emphasize customer benefits, state the company mission and explain any potential changes. View Business: Mergers & Acquisitions press releases and news. The announcement of merging companies is usually kept private until the m&a deal is signed. Subject : … Announcement of Acquisition [DATE, ex. Moreover, the letter should include details about changes in the rules and regulations of the company. What leadership approaches will be effective in leading a merger . It can either be a change in ownership or management. Why exactly has this deal been made? In our work with companies in a range of in-dustries, we identifi ed fi ve key initiatives that can improve customer retention in a merger: 1. We were initially talking about a merger and business deal but in a recent turn of events, we have decided to take over the company as the CEO has agreed to sell us the company at a fair price. client turnover after a merger. The Announcement. A Letter of Intent or Memo of Understanding has been signed. Our new name is Company AB and our company's website is now CompanyAB.com. A letter of intent (LOI) is basically an M&A form of a marriage proposal from Buyer. The letter is written in a formal note and is usually short, containing only relevant details. Tuesday, February 21, 2012] [NAME, COMPANY AND ADDRESS, ex. From : The Sender's Name, Door Number and Street's Name, Area Name, City. Further information about the enquiry letter is available in Mergers: Guidance on the CMA’s jurisdiction and procedure, paragraphs 6.15 to 6.18. To assure consistency, some firms draft scripts for staff to use as they talk to clients. Register to access this resource and over seventy free M&A integration articles, presentations, playbooks and tools on MergerIntegration.com. Announce the acquisition right away. Company Name or Letterhead Address City, State Zip. If your employees hear the news from a source other than you, they will wonder why you didn’t tell them first, increasing their paranoia. How Do You Write an Announcement Letter (That’s Actually Effective)? Announcing the good news in an acquisition announcement letter raises the morale of not only your customers but the employees as well. Set ambitious goals for customer reten-tion, and adopt specifi c customer metrics to track performance. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Product launch announcement templates. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. US Airways and American Airlines made their merger official this morning, publicly confirming that the airlines plan to combine. Through December 2017, mergers and acquisitions involving the top 500 CPA firms totaled 154 for the year, compared with 125 for 2016, AICPA data show. Announcement of Acquisition [DATE, ex. California] [Give … The goal in a merger is to keep those percentages from rising beyond the norm, especially in the period right after the merger closes, when a spike in client or Subject: Change of Ownership Announcement Letter. Date. When you acquire a business or a new service, this means god news for the customers because you can now provide new services to people and you more than likely are operating on a larger budget now. Postal Code : XXXXXXX Phone Number : 0000 - 123456789 E-mail ID : sendersname@companywebsite.com Date : Reference : TO : Addressee's Name, Designation, The Company's Name, Full Address with Phone Number. Newsletter can help employees cope with a corporate downsizing, merger or acquisition. Dear Mr. Peterson, This letter is to confirm the mutual intent of a merger between the Dye and Patkins Loan Company and Vincent Industries. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Sample letter : Announce a price increase to your clients. Announcement of Acquisition [DATE, ex. Example 4: Sample Letter for Acquisition & Merger. Postal Code : XXXXXXX Phone Number : 0000 - 123456789 E-mail ID : sendersname@companywebsite.com Date : Reference : TO : Addressee's Name, Designation, The Company's Name, Michael would interview clients to find ways to reduce taxes; they would both review the return. A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another firm. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. In the United States, the ownership of a business changes for a variety of reasons.. One can either buy out another partner’s shares or sell a portion of the business to somebody else.Whatever the reason, this article lays out some important aspects to keep in mind, specifically the business change of ownership letter to vendors. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. Addressee Address City, State Zip. the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Mergers and Acquisitions Sample Binding Letter of Intent. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. Here is the full text of the letter … Distinction from acquisition agreements, which are generally more one-sided as a result of one entity acquiring the other. Statista said that in 2019, the USA has a total amount of 12,713 mergers and acquisitions. Put customer reten- Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. Describe the differences between a merger and acquisition and use the multimedia presentation to illustrate specific changes. With so much riding on a successful merger or acquisition for an accounting firm, the most important role for marketing is making change just a little bit easier. This document is the template for the enquiry letter that is used by the CMA when initiating an investigation into a merger that has not been formally notified to the CMA by the parties to the merger. To the Burford-Hymil Organization: Our company officials and those of Freeman Inc. announced today an agreement has been reached on the merger of our two companies, to be effective May 9. Executing a successful marketing strategy specifically designed for the merger or acquisition can greatly improve these numbers. Some people will probably want to know and without revealing financial details, state why. A business grows over time as the utility of its products and services is recognized, but it may also grow through an inorganic process, symbolized by an instantaneous expansion in work force, customers, infrastructure resources and thereby an overall increase in the revenues and profits of the entity. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Talk about how the merger/acquisition benefits the client. Related Letters: Invitation to all Employees to Induction Ceremony; Announce Department Changes - New Position; Announce layoff - Didn`t get contract; Announce Position Title Change; Announce single Contact Person to handle certain f; Announcement of Layoffs; Announcement to Staff - Death of Colleague; Announcing Retirement Party Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. State what this new acquisition means for customers. This makes it challenging for employees to mentally prepare for change. We recently got the chance to sit down with CEO of CPU Core, one of the leading hardware distributors in the PC industry. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … If the changes result from a merger or acquisition, give employees a view of the other company involved. Announcement of Acquisition. Bob Travolta], We are glad to state that we have recently acquired [DESCRIBE BUSINESS ACQUIRED, ex. The phrase mergers and acquisitions (M&A) refers to the consolidation of multiple business entities and assets through a series of financial transactions. From: name@email.com. Focus on things that will not change such as staff, fees and client services, promote new or specialized services that will be offered. In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. Scott Safety provides a broad array of safety products including Self-Contained Breathing Apparatus (SCBA) systems, gas and flame detection instruments, and other safety devices. Also, some prices will be dropping as well. From : The Sender's Name, Door Number and Street's Name, Area Name, City. This combination creates an organization even better able to serve customers and compete in the global marketplace. IV. PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Or has a client’s recent acquisition meant a revision of their branding? Dear Valued Customer, We are pleased to announce that 3M has completed its acquisition of Scott Safety. Announce a new product or service. Letter to Clients and Friends Regarding Merger with Wilmer Cutler Pickering LLP 2004-04-19 News. Here are some common emotions and leadership approaches to begin communicating a merger to employees. In interviews with potential successor firms, ask about the firm’s interest in the client base. This letter gives information about the expansion projects, plans, and strategies, deals, etc. Whether you communicate with clients in person, by letter, or by phone, make sure you send a consistent, positive message about the transaction. Mutuality, as merger agreements are generally mutual between the parties who wish to merge together. Dec 21st 2012. Prof. Ian Giddy, New York University. Example 4: Acquisitions and mergers. Structured communications play a critical role in mergers by preventing the distractions that often accompany them and could even damage the existing businesses. Acquisition Announcement Letter Sample. Letter of Announcement of Acquisition: This Letter should be written in The Letter-Pad of the Company. Acquisition Strategy Templates; Acquisition Agreement Templates; But, in order to purchase another business, the owner has to be informed that there is someone who is willing to buy it first. A business change of ownership letter to vendors should include relevant details such as the impact on the existing contracts and the new policies of the company. Clearly state the purpose of your letter. Such letter would show the vendors the history of the buyers and would give them certainty regarding their partnership. Larson & Co, 123 Lane, Area 456, City, State, Pin Code] Dear [NAME, ex. This combination creates an organization even better able to serve customers and compete in the global marketplace. It is not uncommon for transactions involving two large companies with global operational footprints to … Editor’s Note: The author of this article, David Kandler, is the founder and president of CompanyNewsletters.com, an Internet firm that produces newsletters for companies throughout the United States. significant experience counseling clients on such transactions and would be happy to discuss and outline these considerations with a potential acquirer considering a hostile approach to a potential target. Announcement of Acquisition . In addition, the communications plan lays a foundation for the combined organization’s future success.It is one of the few merger workstreams that go “live” immediately, as soon as merger conversations begin. Merger AnnounceMent August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. Share this content. Mergers and Acquisitions. Sample letter : Announcement letter about a change in the company's name : Announcement letter about a new business location : Announcement letter about an increase in the fee amount : Letter announcing 20th anniversary of a business Thank you all again for being wonderful and valuable customers! The name change symbolizes our intention to broader our business platform and deliver more value to our customers. The merger and acquisition (M&A) process can be either lengthy or short. Address anxiety. Company Name or Letterhead Address City, State Zip. customer-facing changes in ways that create a better customer experience. The Notification. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. 3M’s Personal Safety Division provides respiratory, hearing, Employee Communication During Mergers and Acquisitions provides a blueprint for your internal communication during a merger or acquisition, it contains checklists, examples and tables to help busy communication and integration teams by providing them with practical guidance and examples of what they should consider. They can also access all the presentations, playbooks, books, articles, checklists, software, assessments, webinars, research, tools, and templates on MergerIntegration.com. Keep an eye out for that! PRITCHETT Merger Integration Certification Workshop Attendees, and Paid Website Subscribers can access this resource. Our greatest Step 1: Define M&A Integration Strategy and Guiding Principles, Step 2: Determine M&A Integration Governance, Step 3: Conduct Joint IMO Kickoff Meeting, Step 4: Provide Post Merger Integration Training, Step 5: Develop Post Merger Integration Risk Management Plan, Step 6: Develop M&A Culture Integration Plans, Step 8: Develop M&A Staffing & Retention Plans, Step 9: Develop M&A Project Integration Plans, Step 10: Execute Acquisition Integration Plans, Step 11: Capture M&A Integration Lessons Learned, Merger Integration Certification Workshop Attendees. by David Kandler . the business assets of XYZ Co.] based in [LOCATION OF BUSINESS ACQUIRED, ex. Other examples are the successor firm’s reputation in the community, results of prior mergers or acquisitions, and the successor firm’s own track record of retaining clients and staff. Two Accounting Firms Announce Merger . And that is just one issue to worry about! Bob Travolta. The importance of the client will dictate how the announcement is made as well as when it is made: a personal visit or a phone call by the partner. Register 2 months in advance and save $1,000. Mergers and acquisitions (M&A) is a general term that refers to the consolidation of companies or assets through various types of financial transactions. This merger provides an edge on the competition. The business company announcement letter is mostly written to the business clients, upcoming or regular customers, suppliers, business associates, vendors or any other well-wishers. an acquisition or merger before the initial exchange of a letter of intent, ABOUT THIS CLIENT ALERT: A recently filed complaint by the Department of Justice alleging violations of the Sherman Act and the Hart Scott Rodino Act for gun-jumping in a merger and acquisition … Mergers and acquisitions are booming in the CPA profession because they are a popular way for firm leaders of the Baby Boom generation to move into retirement while providing a stable future for their clients and employees. Announcing the merger or acquisition: In this section you will want to announce what companies have either been merged or acquired, what the official date of the transaction is, and what the new name is of the entity (if there is one). […] What does this mean for the customers? 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